Category : Adventures
Despite negative talk about the’recession’ (now a word that is too common), the luxury and adventure travel segments are growing rapidly in the travel market. Many agents still don’t know how to approach this market, despite this fact. A personal service is needed for the term adventure holiday. My perfect adventure may be your nightmare! Personal service can be complicated because many potential travelers don’t know exactly what they want from an adventure travel experience. What is the solution? The solution?
What is adventure travel exactly?
It is common to believe that adventure holidays only involve high-impact activities like rock climbing, white water rapids or rappelling down cliff faces. While this may be true, adventure travel can include a wide range of activities with a cultural, wildlife or more relaxed flavor.
Adventure travel is about exploration and travel to exotic locations, not just for adrenaline junkies. Adventure travel is for those who are willing to explore the world and seek out new experiences in unfamiliar places.
Many people mistakenly think adventure travel is about ‘roughing’ it. In reality, it can be about unique accommodation and surroundings that reflect local culture and are comfortable and character-driven as opposed to luxurious style and luxury.
Adventure travel offers relaxation, stimulation, variety, inspiration, well-earned treats, and high-quality expedition environments that are safe and secure for families.
Why is the adventure travel market growing?
Escape is key! People who are unhappy with their current circumstances and are negatively affected by the economic downturn, are increasingly looking for experiences that will incite and excite them. It is rewarding to travel in adventure and it is also a great way to relieve boredom, frustration, and dissatisfaction.
Adventure travel can now be combined with volunteering and activities in the local community. This is also a reason linked to the current economic climate. Together with the group that one travels with, this can offer an opportunity to build social experiences, new skills, and knowledge that can be applied to a person’s career, often giving travellers a competitive advantage on their return.
Let’s get to the last question: If travel agents fail to provide the personal service necessary for this experience, then how can you plan an adventure travel experience.
Practice is the best thing that you can do. Let yourself be free to wander and explore the world. It will be amazing what you find when you aren’t planning anything.
Subscribe to outdoor adventure magazines or subscriber-based newsletters to get an idea of what’s out there, how it all works, and what would be most suitable for you.
The internet is your most powerful tool. The internet has so much information about the vast wide-open world. You can have your own adventure vacation by planning your own using the increasing number of information portals, such as the Best of Zambia.
If that sounds scary, there are many top-quality adventure travel tour operators that can help. They are not your typical high street agents who offer mediocre, commercialized experiences.